Hi, I’m Han
Design Lead at Apple.
Design Lead at Apple.
Han Li
I design
systems that
behave.
Leading product design for Apple's enterprise conversational AI platform.
15+ organizations • 1M+ daily interactions • One operating model
systems
Design is
made visible
Han Li
Designing AI systems, platform tools, and complex product behavior.
Currently
Product Design Lead at Apple
Leading conversational AI and workflow orchestration experience.
AI orchestration
Operational tooling
Adaptive workflows
Selected Work
The impact goes beyond the product.
I challenge assumptions, shape product direction, and build systems that
change how teams work and what they can accomplish.
Enterprise Global
Search
Contributed an estimated $2 million in soft dollar savings to Lowe's.
Saas
Diversity Hiring Platform
Founding designer leading and envisioning a 0-1 inclusive hiring experience.
Sleep App Onboarding
Established design foundation contributed to Reframe's $ 10 million Series A funding.
Redefining Search
for Enterprise Operations
Reimagined search across Lowe’s enterprise platform to help store associates access critical information faster, streamline daily workflows, and improve operational efficiency at scale.
Enterprise workflows
Operational efficiency
Cross-functional systems
2M+
Operational Savings
21%
Faster Search Turnaround
41%
Faster Integration
View case study
Rethinking How Organizations Measure Hiring Equity
Shaped the product vision and design foundation for a new hiring platform, helping organizations bring greater visibility and accountability to inclusive hiring.
0→1 product design
Team leadership
B2B platform
• 0→1 product design
• Team leadership
• B2B platform
Designing the Foundation for Behavioral Change
Established design foundation contributed to Reframe's $ 10 million Series A funding.
38% conversion
Behavioral UX
Growth systems
• 38% conversion
• Behavioral UX
• Growth systems
I'm Han Li, currently Design Lead at Apple, based in SF Bay Area. Designing systems people can reason about as complexity grows.
Principles
Decisive,
Not Defensive.
Designing platform systems means making decisions before every variable is known. I value clear direction,
but I also know complex systems evolve through collaboration, technical constraints, and new information over time.
but I also know complex systems evolve through collaboration, technical constraints, and new information over time.
Interface clarity begins with
perational clarity.
I’m most useful when products become:
too interconnected for simple interfaces,
too operational for isolated UX decisions,
or too important to behave unpredictably.
too interconnected for simple interfaces,
too operational for isolated UX decisions,
or too important to behave unpredictably.
Interfaces Communicate.
Behavior Builds Trust.
I’m most useful when products become:
too interconnected to reason about simply,
too operational to solve visually,
or too important to behave unpredictably.
too interconnected to reason about simply,
too operational to solve visually,
or too important to behave unpredictably.
Let's build something together.
