Hi, I’m Han
Design Lead at Apple.
Design Lead at Apple.
Han Li
I design
systems that
behave.
Leading product design for Apple's enterprise conversational AI platform.
15+ organizations • 1M+ daily interactions • One operating model
systems
Design is
made visible
Han Li
Designing AI systems, platform tools, and complex product behavior.
Currently
Product Design Lead at Apple
Leading conversational AI and workflow orchestration experience.
AI orchestration
Operational tooling
Adaptive workflows
Selected Work
The impact goes beyond the product.
I challenge assumptions, shape product direction, and build systems that
change how teams work and what they can accomplish.
Enterprise Global
Search
Contributed an estimated $2 million in soft dollar savings to Lowe's.
Saas
Diversity Hiring Platform
Founding designer leading and envisioning a 0-1 inclusive hiring experience.
Sleep App Onboarding
Established design foundation contributed to Reframe's $ 10 million Series A funding.
Redefining Search
for Enterprise Operations
Transformed enterprise search to simplify complex workflows and improve operational efficiency at scale.
Enterprise workflows
Operational efficiency
Cross-functional systems
2M+
Operational Savings
21%
Less Search Time
12%
Higher CTR
View case study
Reshaping the Future of Inclusive Hiring
Built a 0→1 enterprise hiring platform that connects inclusive recruiting with actionable diversity insights.
0→1 product design
Team leadership
B2B platform
• 0→1 product design
• Team leadership
• B2B platform
Reimagining the Digital Sleep Experience
Took Reframe Sleep from concept to launch, shaping a new consumer wellness product from the ground up.
38% conversion
Behavioral UX
Growth systems
• 38% conversion
• Behavioral UX
• Growth systems
Good design changes
more than the interface.
It changes how people understand problems, how teams make decisions, and what organizations can accomplish.ms, how teams make decisions, and what organizations can accomplish.
Principles
Decisive,
Not Defensive.
Designing platform systems means making decisions before every variable is known. I value clear direction,
but I also know complex systems evolve through collaboration, technical constraints, and new information over time.
but I also know complex systems evolve through collaboration, technical constraints, and new information over time.
Interface clarity begins with
operational clarity.
I examine the decisions, dependencies, and workflows that shape how systems operate.
Interfaces Communicate.
Behavior Builds Trust.
I’m most useful when products become:
too interconnected to reason about simply,
too operational to solve visually,
or too important to behave unpredictably.
too interconnected to reason about simply,
too operational to solve visually,
or too important to behave unpredictably.
Let's build something together.
