Brand Identity

180 BLU
RESTAURANT

Concept

180 Blũ is cocktail Bars & music venues in Ritz-Carlton, Laguna Beach. The oceanfront dining venue features a lounge-like setting with high-top tables, comfortable sofas, and traditional dining tables. This is the destination restaurant for light bites and drinks while enjoying the sea view and chill.

I went to the 180 Blũ in February 2020, I really like the food and view there, but I think feel like the logo and menu didn't really fit the vibe. So in the following semester 2020, I took the chance of a typography class to redesign some of these elements.

Roles

Visual designer

Tools

Adobe Photoshop
Adobe Illustrator
Adobe Indesign

Time

May 2020

Logo Design

Menu Design

←The Grand Budapest Hotel

Film Trailer Redesign

Lowe's→

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